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Nikesportswear Stories

Brand · May 30, 2009 ·
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Nikesportswear Stories brings to life the NSW Summer collection and pictures 2 DJs, one football player and one volleyball player in their daily life situation.

Nikesportswear Stories brings to life the NSW Summer collection with a strong link to Nike’s ecommerce store. With a stop-motion technique we pictured 2 DJs, one football player and one volleyball player in their daily life situation. The project takes a new angle on the concept of “Designed for Sport, Remixed for Life” launched last year by Nike Sportswear.

We travelled to big cities such as Milan and Rome, but also to Bologna and to Sori, a small village close to Genova, to be as true/authentic as possible to the life of the protagonists as well as to the Italian culture and heritage.