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Trail View

Brand · April 2, 2012 ·
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«See the National Parks like never before with Trail View, a first of its kind, streetview-style tour of the hiking trails in the Grand Canyon, Yellowstone and the Great Smoky Mountains». This spectacular campaign site for Nature Valley was created by McCann New York & Your Majesty. Excellent concept and execution. The «Auto Play» feature feels a bit weird though.