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Do You Want to Remember?

campaign · March 26, 2013 ·
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Watson DG created a beautiful new promotional website for the upcoming film «Do You Want to Remember?» by Danny Boyle.

In this innovative journey through the human mind, acclaimed director Danny Boyle dives into the realm of the subconscious with Trance. Exhibiting his usual bright color palette and contrasting grim, enigmatic atmosphere, Boyle takes us on a journey through selective amnesia and the depths of hypnosis, where reality is never exactly what it seems. Watson/DG was tasked with creating a site mirroring the chaotic distortion in the protagonist’s mind, conveying his inner self-conflict in a tangible medium. Watson employed a text platform for manual image corruption and achieved visual glitching and tearing from in-program, resulting in a whirlwind of fleeting images, words and symbols. Each leads to a different exclusive clip, or “memory”, with a bonus if you can remember (or forget) them all before inadvertently interrupting the trance. The quantity of “memories” acquired is shareable across multiple platforms, resulting in an effectively fragmented transition from cognitive cacophony to exceptional interactive experience.

A really splendid appetizer. Well done!