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Studio · January 12, 2012 ·

MINK MGMT is a Stockholm based international agency representing photographers and creatives. Last week they got a new website with a clean & straight-forward design. Credits: Daniel Carlsten + Pixby

The wish was to create a sense of hierarchy in which the artists and their imagery are at the front with the agency as a secure staff in the background.
With this in mind, we created a website and a graphic identity influenced by expressions related to classical professionalism, finance and law, to which we added a few smooth animated transitions, and seasoned it off with a humble tone of voice.