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All Blues. All Season.

Brand · September 9, 2011 ·

«For a Chelsea supporter the football season is more than just a season, it’s a story, a story that fills your mind and heart with passion. So this season we’re turning to our fans to help capture the spirit of 2011/12. All season long we’re asking you to send in your photos and videos, and to share online with the hashtag #allblues.» This beautiful campaign site was created by iris worldwide.